1. There is no phone number or button on the first screen
Open your site on your phone and do not scroll. Can you see what you do, where you do it, and one way to contact you? If a visitor has to hunt for the next step, most will not.
The fix: put one clear action at the top of every page. For a service business that is usually a tap-to-call number or a quote button. Pick one main action and repeat it down the page. Three competing buttons work worse than one.
2. There are no reviews anywhere on the page
Visitors are deciding whether to trust you. If your reviews live only on Google, your website is making that decision harder than it needs to be. We recently rebuilt a site for a plumbing company with 143 Google reviews and none of them appeared on the old site.
The fix: add your review score near the top of the home page, a few real reviews with names beside each service, and a full reviews page. Use real words from real customers. Never write them yourself.
3. It is slow, especially on a phone
Most visitors to a local business site are on a phone, often on mobile data. A page that takes several seconds to appear loses people before they have seen a word. Speed also affects how Google ranks you.
The fix: test your home page with Google's free PageSpeed Insights tool. The usual causes are oversized images, video that plays automatically, and too many add-ons. Resizing images alone often makes the biggest difference.
The bigger sign: one page trying to do everything
If all your services share a single page, Google has no reason to show you for any one of them. A page for each service, and a page for each area you serve, lets every one of them be found on its own. That is the change that brings in new customers, more than any new colour scheme.
What to do this week
- Check the first screen on your phone. One clear action, visible without scrolling.
- Put your review score and three real reviews on the home page.
- Run a speed test and resize your largest images.
- List your services and areas, and note which ones do not have their own page.
If you would like a second pair of eyes, send us your site and we will tell you which of these is costing you the most.