The goal
The company did strong work but its pipeline depended on word of mouth. Some months were full and others were quiet. They wanted a steady way to start conversations with the kind of clients they already served best.
What we did
- Built the list. We sourced 1,800 decision makers who matched the company's best existing clients, one named person per company.
- Looked after the sending side. The campaign went out from properly set up sending accounts, so messages reached inboxes and not spam folders.
- Wrote short, specific emails. Each one had four parts: a hook about the reader's own business, a line naming the gap, a one-line offer, and an easy question to answer.
- Handled the replies. Every reply got a personal response, and interested prospects were moved to a booked meeting.
The result
The campaign ran for about two weeks. 130 people replied, a 9% reply rate. 25 of those conversations became booked sales meetings, and those meetings added $38K to the company's sales pipeline.
What it shows
Outreach works when it is targeted and human. A small, well chosen list and a message that sounds like one person writing to another will beat a large blast every time.