The goal
The owners wanted to upgrade their website and improve their search visibility. The business was already trusted locally, with 143 Google reviews, but the old site did not show that, and it did not have pages for the services and areas people were searching for.
What we found
For a trade business, local search matters more than a visual refresh. When we asked where their calls came from, the answer was mostly Dallas and Arlington, not the areas the old site was built around. So the new site followed the calls.
What we did
- Six in-depth service pages, one each for drain and sewer, water heaters, slab leaks, gas lines, repiping and commercial plumbing.
- City and neighbourhood pages for Dallas and Arlington, where most customers are.
- A reviews page that puts their 143 Google reviews to work.
- Financing and commercial pages, so both homeowners and businesses find a clear next step.
- A Spanish-speaking contact line on the site, which the owners chose over duplicating every page in Spanish.
- Built on the client's own Wix account, so they own it and can update it without us.
The result
The 22 page site was delivered in October 2026 and the client left a 5 star review on the Wix Marketplace. The site is now structured so each service and each city can be found in search on its own.